Who I am beyond Design

Ciao everyone
I'm Marco, an Italian UX/UI designer based in the UK, with a background that took its time finding direction.

My philosophy? Design is just another way of understanding people, and I've been doing that my whole life.

Same curiosity, different fields

I ran two e-commerce businesses from scratch, which taught me that bad design isn't just an aesthetic problem, it could costs your customers. I also spent years as a field archaeologist, where I learned to look closer, question assumptions, and let evidence lead. I've been trying to understand people for a long time. Now I design for them.

What drew me to UX was simple: it's the first place where everything I'd learned actually had somewhere to go. The curiosity, the pattern recognition, the need to make complex things clear.

Outside of work, I'm usually planning the next trip. Travel is a genuine obsession, new places, new cultures, new ways people organise their lives and spaces. I watch a lot of anime, read whenever I can, and spend as much time outdoors as possible. I think all of it feeds the same thing: wanting to understand how people experience the world.

That's what I bring to every project.

What drew me to UX was simple: it's the first place where everything I'd learned actually had somewhere to go. The curiosity, the pattern recognition, the need to make complex things clear.

That's what I bring to every project.

Looking ahead

I'm particularly drawn to companies where design serves a bigger purpose, whether that's sustainability, circular economy, or products built to last. I believe good UX can do more than convert: it can help people make choices they feel good about.

As a designer, I'm most at home in e-commerce and travel, two industries I know from the inside, and where I think great UX makes the biggest difference to real people. That's where I want to keep growing.