Many Paths.
One Direction.

UX design is where two parts of my background finally met. Running two e-commerce businesses taught me that how people behave online is rarely obvious, and always worth understanding. My background in archaeology was rooted in the same curiosity: studying everyday life, the small habits and choices that define how people actually live. I've been trying to understand people for a long time. Now I design for them.

UX is where two parts of my life finally met, e-commerce taught me how people behave online, archaeology taught me why. I've been trying to understand people for a long time. Now I design for them.

Download Resume as PDF

Education

Certificate in UX/UI designer, CareerFoundry, 2025-2026
Principles of UX/UI Design, Meta, 2025
B.A. in Archaeology, Birkbeck University, London, UK, 2021-2024

UX/UI Projects

Humania UX/UI project, Service marketplace, Jul 2025 – Feb 2026

Identified and defined user problems around access to affordable expert support through a clear problem statement, competitive analysis, and a user-centred web app solution.
Collected and analysed qualitative data through surveys and user interviews, synthesised insights into user personas, and developed user journeys, user flows, and information architecture.
Designed and validated the web app from sketches to mid- and high-fidelity wireframes and prototypes, refining the solution through usability testing to improve clarity, trust, and usability.

Property UI project, Service marketplace, Feb 2026 – Mar 2026

Designed a responsive UI from concept to high-fidelity mockups with clear, consistent visuals.
Developed layout systems, typography hierarchy, colour palettes, and reusable UI components in Figma.
Ensured visual consistency, accessibility standards, and design coherence across mobile screens.

Skills

UX & UI Design: Wireframing · Prototyping · User Flows · Journey Mapping · Information Architecture · Sketching.
Research & Testing: User Interviews · Usability Testing · Affinity Mapping · Data Interpretation · Google Analytics
Tools: Figma · Miro · Sketch · Canva
Core Strengths: Analytical problem‐solving · Clear communication · Empathy · Attention to detail · Reliability · Curiosity
Ways of Working: User‐centred mindset · Agile familiarity · Cross‐team collaboration

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Professional experience

Freelance UX/UI design, Mar 2026 –Present

Leading end-to-end UX/UI design for e-commerce clients, covering user research, stakeholder collaboration, wireframing, and high-fidelity prototyping in Figma.
Translating business goals and user insights into intuitive, conversion-focused digital experiences.
Managing client relationships independently, from project scoping through to design delivery and iteration.

Career transition to UX design, CareerFoundry, July 2025 – Mar 2026

Completed intensive UX design training, applying user-centred methods across the full design process, from research and ideation to prototyping and usability testing.
Conducted user interviews, usability tests, and iterative design cycles, producing case studies that demonstrate research-driven decision-making.
Analysed qualitative and quantitative data, identified patterns, and communicated findings clearly to project leads and stakeholders.

Archaeologist, Cotswold Archaeology, Jun 2024 – Sep 2025

Operated in highly regulated projects requiring precise data collection and structured documentation.
Analysed qualitative and quantitative data, identified patterns, and synthesised findings into clear, actionable insights.
Informed project decisions through concise reporting, observational rigour, and attention to contextual detail.

E-commerce owner, Jan 2021 – Nov 2022

Designed and iterated on product page layouts, optimising visual hierarchy and reducing friction to support purchase decisions.
Analysed user behaviour through Google Analytics to identify drop-off points, informing improvements to page structure and checkout flow.
Shaped the end-to-end customer experience through navigation design, information architecture, and mobile-first responsiveness.

Personal qualities

Naturally curious about human behaviour and cultural context, informed by a background spanning multiple countries, disciplines, and industries
Drawn to travel and cultural immersion as a way of understanding how people think, make decisions, and experience the world, a perspective that directly shapes my approach to user research and design