Humania: A platform to access expert services by exchanging skills. 91.7% task completion rate.

Humania Project | UX/UI designer | 2026

Role

UX/UI Designer

Industry

Service marketplace

Duration

6 months

Tools:

Figma | Miro | Claude | ChatGPT

Project goal:

Humania is an end-to-end UX/UI project built around one idea: expertise should be accessible to everyone, not just those who can afford it. The goal was to rethink how value is exchanged between people and experts, replacing rigid payment models with a platform where skills can be currency.

The problem:

Too many people are excluded from professional help, not because support doesn't exist, but because existing platforms rely on payment models that leave no room for flexibility. Cluttered interfaces, hidden pricing, and unverified experts make it worse: for most users, how a platform looks is a direct signal of whether it can be trusted.

Discover:

Competitive analysis showed existing platforms fail on trust, clarity, and accessibility. User interviews confirmed the pattern: 90% won't choose an expert without trust signals, 85% expect structured discovery, 75% are open to service exchange, but only with clear rules.

Define:

Research was synthesised into a user persona, affinity map, and user journey. Alessandro, a young accountant who needs affordable, flexible access to professional services.

Develop :

Wireframes were built around the three pillars that research made clear: trust signals, structured expert discovery, and flexible communication. Each iteration brought the design closer to a flow that felt natural, from finding an expert to completing a service exchange checkout.

Deliver:

Usability test with 6 participants across 4 tasks. 5 issues identified, 2 high severity: the Exchange-friendly button was missed by 3 out of 6 users, and experts lacked clarity around what services they offered in exchange, both directly impacting the core value proposition. Every issue became a design opportunity, prioritised by severity and fed into the next iteration.

Outcomes:

A fully interactive hi-fi prototype, designed end-to-end and validated through usability testing with 6 participants across 4 tasks. With a 91.7% task completion rate and a SUS score of 75.8, the prototype demonstrated that the core concept is intuitive, trustworthy, and ready to communicate the vision to stakeholders or developers.

Key Metrics

Difficulties:

Balancing idealism with feasibility. Designing an ethical exchange-based platform meant dealing with complex dynamics of trust and reciprocity without overcomplicating the experience.

What I learned:

The importance of starting with a solid research base, without it, every design decision is just a guess. A well-built persona genuinely guides the entire process, and usability testing turns mistakes into opportunities rather than setbacks.